• Law: The right test for your purpose

  The foundation of successful consumer testing lies in matching your specific business question to the right test method. Law 1 establishes that strategic test selection delivers precise insights while keeping costs minimal. The Core Principle Strategic Foundation vs. Validation Testing ROI Considerations By BuFew readers

• Law: Set Up a Competitive Test (Choose the Right Competitor & Make the PDP Comparable)

  A competitive test is only as reliable as its setup. When product presentations are inconsistent, you're not measuring consumer preference — you're measuring presentation bias. Law 3 establishes that realistic, comparable product setups are essential for trustworthy competitive insights. The Two Pillars of Competitive Test Setup Pillar 1: Strategic Competitor Selection Pillar 2: Create CFew readers

• Law: Unbiased questions lead to trustworthy answers

  The core of Aybee’s market research methodology lies in measuring what consumers actually do when shopping on the platform and deriving insights from their shopping behavior. At the same time, we aim to answer specific business questions regarding the test product or category. To generate these consumer insights, we use “post-shop questions,” which are asked after consumers have made their purchase decision in the shopping simulatFew readers

• Law: Your optimal target audience

  Your target audience determines the quality and relevance of your consumer insights. Law 4 establishes that strategic audience selection — balancing precision with openness — delivers actionable market intelligence that drives business growth. The Strategic Balance Aybee's Targeting Framework The "Don't Narrow Too Much" Principle Supplement Brand Test Example Platform ConfiguFew readers