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# Understanding Standard Post Shop Questions

# Understanding Standard Post-Shop Questions

*After every marketplace simulation, we generate additional product and category insights with standardizes Post-Shop Questions. These are asks directly after a participant purchased a product in the simulation. After these standard post shop questions, your custom post shop questions are asked for additional consumer insights.*

*This article should help you to understand what these standard business questions are, when they are asked and what value they are bringing.*


|| *For more informations about the custom Post-Shop-Questions (Form Questions) visit: *[New Form Question](https://aybee.crisp.help/en/article/new-form-question-1vftk56/)


## What Are Standard Post-Shop Questions?

After participants complete a marketplace simulation, Aybee automatically asks standardized questions about their purchase decision. These questions help us understand **why** participants chose to buy your test product or **why** they decided not to purchase it.

**Key Benefits:**
* **Automatic insights generation** - no setup required
* **Consistent data collection** across all marketplace simulations
* **AI-powered analysis** that categorizes responses into actionable insights
* **Comprehensive understanding** of purchase motivations and barriers



## How Standard Post-Shop Questions Work

### When Your Test Product Is Purchased → **Purchasing Drivers**

When a participant chooses your test product, they see questions like:
![Standard Post-Shop Question - Test Product Purchased](https://private-us-east-1.manuscdn.com/sessionFile/PYSF9betL1h7Kyq1TnPuhw/sandbox/yAhpTD6CAvVySIsLbSBehi-images_1760379502633_na1fn_L2hvbWUvdWJ1bnR1L3ZpZGVvX2FuYWx5c2lzL3N0YW5kYXJkX3Bvc3RzaG9wXzAwMQ.png?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9wcml2YXRlLXVzLWVhc3QtMS5tYW51c2Nkbi5jb20vc2Vzc2lvbkZpbGUvUFlTRjliZXRMMWg3S3lxMVRuUHVody9zYW5kYm94L3lBaHBURDZDQXZWeVNJc0xiU0JlaGktaW1hZ2VzXzE3NjAzNzk1MDI2MzNfbmExZm5fTDJodmJXVXZkV0oxYm5SMUwzWnBaR1Z2WDJGdVlXeDVjMmx6TDNOMFlXNWtZWEprWDNCdmMzUnphRzl3WHpBd01RLnBuZyIsIkNvbmRpdGlvbiI6eyJEYXRlTGVzc1RoYW4iOnsiQVdTOkVwb2NoVGltZSI6MTc5ODc2MTYwMH19fV19&Key-Pair-Id=K2HSFNDJXOU9YS&Signature=uSei0yKaRUNYM09ROcBxAmHhHuXT5kHAdYkSVp~G2HyTu771zSEkrRx7hWn6PR7AwilbEaFSysUdHwMfUVbz40xZwq4QaHvEVb1wfg5STnmEWadmtXWwAAdGG4qntauGFSmrJbCD4uHm94QoNmga8HXjTwHfOImII9BOkQUFu~TPiGO9K1ylypN8erd5nYeADfkffEdp1oRR~PIV03G9Ly9783pK019q5zHpopwfi2mzyNI5QL4TOnebwUA2vLRdlIvER20EhdCNUP4LlHFj2Hk6pS0AaxMvRKbjkOzyL9pEB22WyUymN78JyG3-hApcXDA~7lGByIQR~iW4gYBqlA__)
###### 3 Questions are asked after a participant purchases the test product: 
* *"You decided to purchase this product. What did you particularly like about it?"*
* *"If you could change something about the product shown, what would it be and why?"*
* *"What are your top 3 criteria when choosing a product in this category?"*

**What This Generates:**
* **Purchasing Drivers** - Key factors that motivated the purchase
* **Improvement Potentials** - Suggestions for product enhancement
* **Category Drivers** - The 3 most important criteria in the product category

### When a Competitor Product Is Purchased → **Purchasing Barriers**

When a participant chooses a competitor product instead, they see questions like:
![Standard Post-Shop Question - Competitor Product Purchased](https://private-us-east-1.manuscdn.com/sessionFile/PYSF9betL1h7Kyq1TnPuhw/sandbox/yAhpTD6CAvVySIsLbSBehi-images_1760379502634_na1fn_L2hvbWUvdWJ1bnR1L3ZpZGVvX2FuYWx5c2lzL3N0YW5kYXJkX3Bvc3RzaG9wXzAwNQ.png?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9wcml2YXRlLXVzLWVhc3QtMS5tYW51c2Nkbi5jb20vc2Vzc2lvbkZpbGUvUFlTRjliZXRMMWg3S3lxMVRuUHVody9zYW5kYm94L3lBaHBURDZDQXZWeVNJc0xiU0JlaGktaW1hZ2VzXzE3NjAzNzk1MDI2MzRfbmExZm5fTDJodmJXVXZkV0oxYm5SMUwzWnBaR1Z2WDJGdVlXeDVjMmx6TDNOMFlXNWtZWEprWDNCdmMzUnphRzl3WHpBd05RLnBuZyIsIkNvbmRpdGlvbiI6eyJEYXRlTGVzc1RoYW4iOnsiQVdTOkVwb2NoVGltZSI6MTc5ODc2MTYwMH19fV19&Key-Pair-Id=K2HSFNDJXOU9YS&Signature=AI5X6t87toPJE8n7KliJL8JTG0IlQTfgrG4tVXiRjubTJPOZWRQiEo5Pg0QkTC7zUMbPuytBrpv8s9fccmdoi9dnF1x4dCBNAGNWNmmEIyl3Cv6cj07zFepc4dFBHOfeDzNbOeXOuY4VcGoOgJ7peFvBdOC1IzuG~6Ok5F1AH1zHJcQk0AdItQKG1VBNWmoeJ0nG6ayIY0~CE7VoSWKl6FrRfWD42CQRNQ6Zq79Y2qrnOqXcxIyQreMtB1mOzqZ1iMQn-8nI1D9HDnv00I2VBUTzKo~upszXew7zBcmAF3PS7MnovEFU74w8OYXAL~S90tC9WFwewMQGhR7lYzNEFg__)

###### 4 Questions are asked after a participant purchases the test product: 
* *"You decided to purchase this product. What did you particularly like about it?"*
* *"If you could change something about the product shown, what would it be and why?"*
* *"Why did you decide against this product?"*
* *"What are your top 3 criteria when choosing a product in this category?"*

**What This Generates:**
* **Purchasing Drivers of the competitor product **- Key factors that motivated the purchase
* **Improvement Potentials** **of the competitor product **- Suggestions for product enhancement
* **Purchasing Barriers** - Reasons why your test product wasn't chosen
* **Category Drivers** - The 3 most important criteria in the product category





## Types of Insights Generated

### 1. Purchasing Drivers
*When your test product is purchased*


**Examples of Purchasing Drivers:**
* Excellent Value for Money (33%)
* Comprehensive Vitamin Composition (19%)
* Importance of Customer Reviews (16%)
* Visual Appeal and Design (14%)
* Appealing Packaging Design (13%)

### 2. Purchasing Barriers
*When competitor products are purchased*

**Examples of Purchasing Barriers:**
* Price point too high compared to alternatives
* Packaging design not appealing
* Missing key ingredients or features
* Brand recognition concerns
* Product information unclear

### 3. Category Drivers
*Universal insights about what matters most in your product category*

**Examples:**
* Price consciousness (46%)
* Reliance on customer reviews (18%)
* Importance of natural ingredients (15%)
* Product effectiveness (13%)

### 4. Improvement Potentials
*Actionable suggestions for product enhancement*

**Examples:**
* Overall Product Satisfaction (59%)
* Concern About Product Affordability (8%)
* Desire for More Vibrant Packaging (5%)
* Interest in Enhanced Formulations (4%)

The Insights that you can see in the dashboard:
![Purchasing Drivers, Barriers and Improvement Potential in the Dashboard Example](https://private-us-east-1.manuscdn.com/sessionFile/PYSF9betL1h7Kyq1TnPuhw/sandbox/yAhpTD6CAvVySIsLbSBehi-images_1760379502634_na1fn_L2hvbWUvdWJ1bnR1L3VwbG9hZC9CaWxkc2NoaXJtZm90bzIwMjUtMTAtMTN1bTIwLjExLjQ0.png?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9wcml2YXRlLXVzLWVhc3QtMS5tYW51c2Nkbi5jb20vc2Vzc2lvbkZpbGUvUFlTRjliZXRMMWg3S3lxMVRuUHVody9zYW5kYm94L3lBaHBURDZDQXZWeVNJc0xiU0JlaGktaW1hZ2VzXzE3NjAzNzk1MDI2MzRfbmExZm5fTDJodmJXVXZkV0oxYm5SMUwzVndiRzloWkM5Q2FXeGtjMk5vYVhKdFptOTBiekl3TWpVdE1UQXRNVE4xYlRJd0xqRXhMalEwLnBuZyIsIkNvbmRpdGlvbiI6eyJEYXRlTGVzc1RoYW4iOnsiQVdTOkVwb2NoVGltZSI6MTc5ODc2MTYwMH19fV19&Key-Pair-Id=K2HSFNDJXOU9YS&Signature=h2mmz63ej7yle1y5HrPdCl2a6ECejxTYNp3X~iNcvTQSH2crkzf3yTka4a-VtxIstYlpCISL3RPdDzDMQfCnyTYvx6O8JN9b-ax5sEylkdVQKdg1qRFAt8d~6lCx7QBrxITHaMzPDYMcenxOTnnE-4AJLRjwOUoOwY4I57LdV5XxrtnzIkzNlQlHlzhbwfX6LkP72Qt-qOtXYkYlExqzpFwWMwiQ4T5u5pzzxWyBaGTomCXucEeV1CzP7XMsky2E4Se6W~mxp2DoVL~9HIUsHovB5akL6gXmhtCIGal25uP4pSmSIwfTn0fQU5NmhMTKqUbk6B0CSjs4EaCeih6C1A__)


## How to Access Standard Post-Shop Questions

### Preview the Experience

1. **Navigate to Form Questions page** in your project setup
2. **Click "Preview Journey"** to experience the test as a participant
3. **Complete the shopping simulation** to see standard questions in action
4. **Experience both scenarios:**
* Purchase your test product (see Purchasing Driver questions)
* Purchase a competitor product (see Purchasing Barrier questions)

### Your Custom Post-Shop (Form) Questions

**Important:** Standard post-shop questions are **automatic** and appear first. Your custom Form Questions will appear **after** participants complete the standard questions.

**Custom Question Timing:**
1. Participant completes shopping simulation
2. **Standard post-shop questions appear automatically**
3. **Your custom Form Questions appear next**
4. Participant completes the survey




## Understanding Your Dashboard Results

### Purchasing Drivers Analysis
*Available when participants buy your test product*

**What to Look For:**
* **Top 3-5 drivers** that consistently motivate purchases
* **Percentage distribution** to understand relative importance (note percentage is >100 as per participants multiple sentiments can be generated)
* **Qualitative reasons** behind each driver category
* **Demographic variations** in purchasing motivations

### Purchasing Barriers Analysis
*Available when participants choose competitors*

**What to Look For:**
* **Primary barriers** preventing purchase of your product
* **Competitive advantages** that competitors leverage
* **Percentage distribution** to understand relative importance (note percentage is >100 as per participants multiple sentiments can be generated)
* **Product feature gaps** compared to market expectations

### Category Drivers Insights
*Universal insights about your product category*

**What to Look For:**
* **Market priorities** that drive all purchase decisions
* **Category trends** and consumer expectations
* **Opportunity areas** where the market is underserved
* **Positioning strategies** based on category dynamics


## Next Steps

1. **Experience the Preview Journey** to understand standard questions
2. **Design complementary custom questions** for specific insights
3. **Launch your marketplace simulation** with confidence



*Remember: Standard post-shop questions provide the foundation for understanding purchase behavior. They work automatically with an AI sentiment analysis in every marketplace simulation, giving you consistent, comparable insights across all your tests.*