Understanding Standard Post-Shop Questions

After every marketplace simulation, we generate additional product and category insights with standardizes Post-Shop Questions. These are asks directly after a participant purchased a product in the simulation. After these standard post shop questions, your custom post shop questions are asked for additional consumer insights.

This article should help you to understand what these standard business questions are, when they are asked and what value they are bringing.

What Are Standard Post-Shop Questions?

After participants complete a marketplace simulation, Aybee automatically asks standardized questions about their purchase decision. These questions help us understand why participants chose to buy your test product or why they decided not to purchase it.

Key Benefits:

• Automatic insights generation - no setup required
• Consistent data collection across all marketplace simulations
• AI-powered analysis that categorizes responses into actionable insights
• Comprehensive understanding of purchase motivations and barriers

How Standard Post-Shop Questions Work

When Your Test Product Is Purchased → Purchasing Drivers

When a participant chooses your test product, they see questions like:

3 Questions are asked after a participant purchases the test product:

• "You decided to purchase this product. What did you particularly like about it?"
• "If you could change something about the product shown, what would it be and why?"
• "What are your top 3 criteria when choosing a product in this category?"

What This Generates:

• Purchasing Drivers - Key factors that motivated the purchase
• Improvement Potentials - Suggestions for product enhancement
• Category Drivers - The 3 most important criteria in the product category

When a Competitor Product Is Purchased → Purchasing Barriers

When a participant chooses a competitor product instead, they see questions like:

4 Questions are asked after a participant purchases the test product:

• "You decided to purchase this product. What did you particularly like about it?"
• "If you could change something about the product shown, what would it be and why?"
• "Why did you decide against this product?"
• "What are your top 3 criteria when choosing a product in this category?"

What This Generates:

• **Purchasing Drivers of the competitor product **- Key factors that motivated the purchase
• Improvement Potentials **of the competitor product **- Suggestions for product enhancement
• Purchasing Barriers - Reasons why your test product wasn't chosen
• Category Drivers - The 3 most important criteria in the product category

Types of Insights Generated

1. Purchasing Drivers

When your test product is purchased

Examples of Purchasing Drivers:

• Excellent Value for Money (33%)
• Comprehensive Vitamin Composition (19%)
• Importance of Customer Reviews (16%)
• Visual Appeal and Design (14%)
• Appealing Packaging Design (13%)

2. Purchasing Barriers

When competitor products are purchased

Examples of Purchasing Barriers:

• Price point too high compared to alternatives
• Packaging design not appealing
• Missing key ingredients or features
• Brand recognition concerns
• Product information unclear

3. Category Drivers

Universal insights about what matters most in your product category

Examples:

• Price consciousness (46%)
• Reliance on customer reviews (18%)
• Importance of natural ingredients (15%)
• Product effectiveness (13%)

4. Improvement Potentials

Actionable suggestions for product enhancement

Examples:

• Overall Product Satisfaction (59%)
• Concern About Product Affordability (8%)
• Desire for More Vibrant Packaging (5%)
• Interest in Enhanced Formulations (4%)

The Insights that you can see in the dashboard:

How to Access Standard Post-Shop Questions

Preview the Experience

1. Navigate to Form Questions page in your project setup
2. Click "Preview Journey" to experience the test as a participant
3. Complete the shopping simulation to see standard questions in action
4. Experience both scenarios:

• Purchase your test product (see Purchasing Driver questions)
• Purchase a competitor product (see Purchasing Barrier questions)

Your Custom Post-Shop (Form) Questions

Important: Standard post-shop questions are automatic and appear first. Your custom Form Questions will appear after participants complete the standard questions.

Custom Question Timing:

1. Participant completes shopping simulation
2. Standard post-shop questions appear automatically
3. Your custom Form Questions appear next
4. Participant completes the survey

Understanding Your Dashboard Results

Purchasing Drivers Analysis

Available when participants buy your test product

What to Look For:

• Top 3-5 drivers that consistently motivate purchases
• Percentage distribution to understand relative importance (note percentage is >100 as per participants multiple sentiments can be generated)
• Qualitative reasons behind each driver category
• Demographic variations in purchasing motivations

Purchasing Barriers Analysis

Available when participants choose competitors

What to Look For:

• Primary barriers preventing purchase of your product
• Competitive advantages that competitors leverage
• Percentage distribution to understand relative importance (note percentage is >100 as per participants multiple sentiments can be generated)
• Product feature gaps compared to market expectations

Category Drivers Insights

Universal insights about your product category

What to Look For:

• Market priorities that drive all purchase decisions
• Category trends and consumer expectations
• Opportunity areas where the market is underserved
• Positioning strategies based on category dynamics

Next Steps

1. Experience the Preview Journey to understand standard questions
2. Design complementary custom questions for specific insights
3. Launch your marketplace simulation with confidence

Remember: Standard post-shop questions provide the foundation for understanding purchase behavior. They work automatically with an AI sentiment analysis in every marketplace simulation, giving you consistent, comparable insights across all your tests.

Updated on: 14/10/2025