> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.aybee.ai/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Test Use Cases - When To Use What

## ${color}[#2c6a49](Introduction)
This page guides you through the Aybee tests setups and use cases. Start with the **30-second Quick Start** to match your objective to a method, then use the **test catalog** and **decision framework** for details. You’ll also find **budget & timeline guidance** and FAQs so you can move from idea to launch with confidence.
Also check out this article to identify the right test for your purpose: [Law #1: The right test for your purpose](/en/article/law-1-the-right-test-for-your-purpose-1ban6hg/)

## ${color}[#2c6a49](Table of Contents)
1. [Quick Start: Find Your Test in 30 Seconds](https://www.notion.so/Test-Use-Cases-When-To-Use-What-2638d34b2601807e9cbed1a851699a0c?pvs=21)
2. [Understanding Aybee's Test Methods](https://www.notion.so/Test-Use-Cases-When-To-Use-What-2638d34b2601807e9cbed1a851699a0c?pvs=21)
3. [Complete Test Catalog](https://www.notion.so/Test-Use-Cases-When-To-Use-What-2638d34b2601807e9cbed1a851699a0c?pvs=21)
4. [Decision Framework](https://www.notion.so/Test-Use-Cases-When-To-Use-What-2638d34b2601807e9cbed1a851699a0c?pvs=21)
5. [Budget & Timeline Guide](https://www.notion.so/Test-Use-Cases-When-To-Use-What-2638d34b2601807e9cbed1a851699a0c?pvs=21)
6. [Frequently Asked Questions](https://www.notion.so/Test-Use-Cases-When-To-Use-What-2638d34b2601807e9cbed1a851699a0c?pvs=21)

## ${color}[#2c6a49](Quick Start: Find Your Test in 30 Seconds) {#quick-start}
**Answer this simple question: What's your main goal?**

| Your Goal | Primary Option | Description |
| ---- |
| 🚀 **Launch a new product** | **Product Concept Validation:** Marketplace Simulation, estimated 1200 Credits | Test your new product concept against top competitors in a realistic online shopping environment |
| ⚙️ **Test which features matter** | **Product Feature Validation: ** Marketplace Simulation, estimated 1200 Credits | Identify the features that matter most to shoppers by A/B testing your product against top competitors |
| 🎨 **Choose between designs/packaging** | **Product Design Optimization: ** Quick Asset Test (QAT), estimated 400 Credits | Find the most appealing product design and packaging by comparing multiple versions head-to-head |
| 🌍 **Expand to new markets** | **Expansion Validation: ** Marketplace Simulation, estimated 600 Credits | Test your product's performance in new international markets through competitive, country-specific simulations |
| 📸 **Optimize product images** | **Product Image Optimization: ** Quick Asset Test (QAT), estimated 400 Credits | QAT: Compare your image options head-to-head |
| 📈 **Improve conversion rates** | **PDP Conversion Rate Optimization: ** PDP Simulation, estimated 800 Credits | Maximize your Product Detail Page (PDP) conversion by A/B testing different designs, creatives and layouts |
| 🔍 **Understand customer behavior** | **Consumer Drivers & Barriers: ** Marketplace Simulation, estimated 600 Credits | Understand why consumers buy, what competitors do better, and how to improve your product and listing |
| 📺 **Test marketing assets** | **Asset Testing: ** Quick Asset Test (QAT), estimated 400 Credits | Test different images, videos, and claims to identify the most effective marketing asset for your product |
| 🎯 **Test Amazon ads** | **Amazon Ads Testing: ** Quick Asset Test (QAT), estimated 500 Credits | Test different Amazon DSP ad creatives to find which visuals or messages drive the highest conversion |
| 📊 **Test click-through rates** | **CTR Optimization: ** Marketplace Poll, estimated 800 Credits | Poll: A/B test your primary image vs competitors |

### ${color}[#2c6a49](💡 How to Choose Between Options:)
**When you have alternatives:**
* **Choose Quick Asset Test (QAT)** if you want to compare your own options without competitors (faster, cheaper), testing concrete concepts (e.g. packaging)
* **Choose Marketplace Simulation/Poll** if you want competitive context and market benchmarking (more comprehensive, strategic insights), receiving market data for strategic decision making

**Budget considerations (all credit costs are estimations, and dependent from specific project setup):**
* **estimated 400-500 Credits:** Quick Asset Tests for rapid optimization
* **estimated 600-800 Credits:** Targeted simulations with competitive context / 1-Scenario-Test
* **estimated 1200 Credits:** Comprehensive marketplace analysis / Multiple-Scenario-Test

*Need more details? Continue reading below.*

## ${color}[#2c6a49](Understanding Aybee's Test Methods) {#test-methods}
Aybee offers four distinct test methods, each designed for specific research objectives:

### ${color}[#2c6a49](🛒 Marketplace Simulation)
**What it is:** Realistic online shopping environments where your product competes against up to 8 competitors  
**How it works:** Participants browse and shop in a simulated marketplace that mirrors real e-commerce experiences like Amazon

**Best for:**
* Strategic product decisions
* Competitive analysis
* Market validation
* Understanding purchase drivers

**Use cases:**
* Product Validation
* Expansion Validation
* Incrementality & Cannibalization
* Pricing test
* Market Drivers and Barriers
* Competitor Benchmarking

**Timeline:** 3-7 days | **Participants:** starting from 200 (highly dependent from concrete setup)

### ${color}[#2c6a49](⚡ Quick Asset Test (QAT))
**What it is:** Direct head-to-head comparisons between 2-4 alternatives  
**How it works:** Participants evaluate options side-by-side in an isolated testing environment

**Best for:**
* Design decisions
* Creative optimization
* Rapid testing
* A/B (/C/D) comparisons

**Use cases:**
* Packaging testing
* Image stack testing
* Messaging testing (claims and headlines)
* A+ content testing

**Timeline:** 1-3 days | **Participants:** starting from 200

### ${color}[#2c6a49](📊 Marketplace Poll)
**What it is:** Targeted feedback on specific elements with competitive benchmarking  
**How it works:** Participants provide focused feedback while seeing competitive context

**Best for:**
* Performance benchmarking
* Specific element testing
* Click-through rate optimization

**Timeline:** 2-3 days | **Participants:** starting from 200

### ${color}[#2c6a49](📱 PDP Simulation)
**What it is:** Product Detail Page testing in realistic shopping environments  
**How it works:** Participants interact with different versions of product pages

**Best for:**
* Conversion optimization
* Page layout testing
* Content effectiveness

**Timeline:** 2-3 days | **Participants:** starting from 200

## ${color}[#2c6a49](Complete Test Catalog) {#test-catalog}
### ${color}[#2c6a49](🔬 Product Testing)
*Test new product ideas, features, and market opportunities*

#### ${color}[#2c6a49](Product Concept Validation)
* **Method:** Marketplace Simulation  
* **Credits:** estimated 1200  
* **Perfect for:** Validating new product ideas before launch  
* **What you learn:** Market potential, competitive positioning, consumer appeal  
* **Key questions answered:**  
* Should I launch this product?  
* How does it perform against competitors?  
* What features are missing?  
* What drives purchase decisions in my category?

#### ${color}[#2c6a49](Product Feature Validation)
* **Method:** Marketplace Simulation  
* **Credits:** estimated 1200  
* **Perfect for:** Understanding which features matter most to customers  
* **What you learn:** Feature importance ranking, optimization opportunities  
* **Key questions answered:**  
* Which features are essential vs. nice-to-have?  
* What weaknesses exist in my current offering?  
* How can I improve my product messaging?  
* What influences customer decisions?

#### ${color}[#2c6a49](Product Design Optimization)
* **Method:** Quick Asset Test (QAT)  
* **Credits:** estimated 400  
* **Perfect for:** Choosing between design or packaging options  
* **What you learn:** Design preferences, visual appeal factors  
* **Key questions answered:**  
* Which design resonates most with my audience?  
* What elements drive trust and appeal?  
* Does my packaging communicate benefits clearly?  
* How can I differentiate from competitors?

#### ${color}[#2c6a49](Expansion Validation)
* **Method:** Marketplace Simulation  
* **Credits:** 600  
* **Perfect for:** Testing products in new international markets  
* **What you learn:** Market viability, local preferences, competitive landscape  
* **Key questions answered:**  
* Is this market worth entering?  
* What local adaptations do I need?  
* How do local competitors position themselves?  
* What drives purchases in this region?

### ${color}[#2c6a49](📊 Marketing Growth Hacking)
*Optimize your marketing assets and conversion rates*

#### ${color}[#2c6a49](Product Image Optimization)
* **Method:** Quick Asset Test (QAT)  
* **Credits:** estimated 400  
* **Perfect for:** Finding the most effective product images  
* **What you learn:** Image performance, visual engagement factors  
* **Best use case:** When you have multiple image options and need to pick the winner

#### ${color}[#2c6a49](CTR Optimization)
* **Method:** Marketplace Poll  
* **Credits:** estimated 800  
* **Perfect for:** Testing your main product image against competitors  
* **What you learn:** Click-through performance, competitive benchmarking  
* **Best use case:** When you want to improve marketplace visibility and initial engagement

#### ${color}[#2c6a49](PDP Conversion Rate Optimization)
* **Method:** PDP Simulation  
* **Credits:** estimated 800  
* **Perfect for:** Maximizing product page conversions  
* **What you learn:** Layout effectiveness, content optimization opportunities  
* **Best use case:** When your traffic is good but conversions are low

#### ${color}[#2c6a49](Understand Consumer Drivers & Barriers)
* **Method:** Marketplace Simulation  
* **Credits:** estimated 600  
* **Perfect for:** Understanding why customers buy or don't buy  
* **What you learn:** Purchase motivations, friction points, competitive advantages  
* **Key questions answered:**  
* What motivates purchases in my category?  
* What creates friction in the buying process?  
* What are my product's perceived strengths/weaknesses?  
* How can I reduce purchase barriers?

### ${color}[#2c6a49](📺 Advertising)
*Optimize your advertising creatives and campaigns*

#### ${color}[#2c6a49](Asset Testing)
* **Method:** Quick Asset Test (QAT)  
* **Credits:** estimated 400  
* **Perfect for:** Testing different marketing assets (images, videos, claims (A+ content))  
* **What you learn:** Creative performance, message effectiveness  
* **Best use case:** When you need to choose between different marketing materials

#### ${color}[#2c6a49](Amazon Ads Testing)
* **Method:** Quick Asset Test (QAT)  
* **Credits:** estimated 500  
* **Perfect for:** Testing Amazon DSP ad creatives  
* **What you learn:** Ad performance, conversion optimization insights  
* **Best use case:** When you want to maximize your Amazon advertising ROI

## ${color}[#2c6a49](Decision Framework) {#decision-framework}
### ${color}[#2c6a49](By Business Stage)
**🌱 Early Stage (Pre-Launch)**
* Product Concept Validation → Validate market potential
* Product Design Optimization → Choose winning design
* Expansion Validation → Test new markets
* Incrementality & Cannibalization → Find the perfect price point to maximize revenue of your listings

**📈 Growth Stage (Optimizing)**
* Product Design Optimization → Choose winning design
* Product Feature Validation → Prioritize development
* Consumer Drivers & Barriers → Understand customers
* PDP Conversion Rate Optimization → Improve sales

**🚀 Scale Stage (Maximizing)**
* Product Image Optimization → Maximize visual impact
* CTR Optimization → Improve marketplace performance
* Asset Testing → Optimize marketing materials
* Ads Testing → Test which ads attract most consumers

### ${color}[#2c6a49](By Timeline Needs)
**⚡ Need results in 1-2 days**
* Product Design Optimization (QAT)
* Product Image Optimization (QAT)
* Asset Testing (QAT)
* Amazon Ads Testing (QAT)

**📅 Can wait 2-3 days**
* CTR Optimization (Marketplace Poll)
* PDP Conversion Rate Optimization (PDP Simulation)

**🔍 Need comprehensive insights (3-7 days)**
* Product Concept Validation (Marketplace Simulation)
* Product Feature Validation (Marketplace Simulation)
* Expansion Validation (Marketplace Simulation)
* Consumer Drivers & Barriers (Marketplace Simulation)

## ${color}[#2c6a49](Budget & Timeline Guide) {#budget-timeline}
### ${color}[#2c6a49](Test Method Comparison)
| Method | Timeline | Participants | Depth | Best For |
| ---- |
| **Marketplace Simulation** | 3-7 days | starting from 400 | Deep insights | Strategic decisions |
| **Quick Asset Test (QAT)** | 1-3 days | starting from 200 | Focused comparison | Quick optimization |
| **Marketplace Poll** | 2-3 days | starting from 200 | Targeted feedback | Performance benchmarking |
| **PDP Simulation** | 2-3 days | starting from 200 | Conversion focus | Page optimization |

### ${color}[#2c6a49](ROI Considerations)
**High ROI for Strategic Decisions:**
* Product Concept Validation: Avoid costly product failures
* Expansion Validation: Minimize international expansion risks
* Product Feature Validation: Focus development resources
* Incrementatlity & Cannibalization: Find the best price point that brings the highest revenue for your listings

**High ROI for Quick Wins:**
* Product Image Optimization: Immediate visual impact
* Asset Testing: Optimize marketing spend
* Product Design Optimization: Choose winning designs

## ${color}[#2c6a49](Need More Help?)
### ${color}[#2c6a49](Custom Solutions)
If your needs don't fit our standard tests, our team can create custom research solutions. Common custom requests include:
* Specialized audience recruitment
* Industry-specific testing environments
* Market Research to answer specific, individual Business Questions

### ${color}[#2c6a49](Expert Consultation)
Not sure which test to choose? Our research experts can provide personalized recommendations based on your specific situation and goals.  
**Contact the Aybee team** for custom solutions and expert guidance.

## ${color}[#2c6a49](Ready to Start Testing? Find more information here:)
###### For Marketplace Simulations:

1. [Shop Creation](https://aybee.crisp.help/en/article/shop-creation-wobr0l/)
2. [New Form Question](https://aybee.crisp.help/en/article/new-form-question-1vftk56/)
3. [Launch Page](https://aybee.crisp.help/en/article/launch-page-1iylc48/)
4. [Dashboard Usability](https://aybee.crisp.help/en/article/dashboard-usability-s1kus3/)

###### For: Quick Asset Testing
* [QAT – Product Image Optimization](https://aybee.crisp.help/en/article/qat-product-image-optimization-41pmkw/)
* [CTR Optimization](https://aybee.crisp.help/en/article/ctr-optimization-5csyd/)


## ${color}[#2c6a49](Still not sure what test to choose?)

###### Check out this article: [Law #1: The right test for your purpose](https://aybee.crisp.help/en/article/law-1-the-right-test-for-your-purpose-1ban6hg/)