Test Use Cases - When To Use What

Introduction

This page guides you through the Aybee tests setups and use cases. Start with the 30-second Quick Start to match your objective to a method, then use the test catalog and decision framework for details. You’ll also find budget & timeline guidance and FAQs so you can move from idea to launch with confidence.

Also check out this article to identify the right test for your purpose: Law #1: The right test for your purpose

Table of Contents

1. Quick Start: Find Your Test in 30 Seconds
2. Understanding Aybee's Test Methods
3. Complete Test Catalog
4. Decision Framework
5. Budget & Timeline Guide
6. Frequently Asked Questions

Quick Start: Find Your Test in 30 Seconds {#quick-start}

Answer this simple question: What's your main goal?

💡 How to Choose Between Options:

When you have alternatives:

• Choose Quick Asset Test (QAT) if you want to compare your own options without competitors (faster, cheaper), testing concrete concepts (e.g. packaging)
• Choose Marketplace Simulation/Poll if you want competitive context and market benchmarking (more comprehensive, strategic insights), receiving market data for strategic decision making

Budget considerations (all credit costs are estimations, and dependent from specific project setup):

• estimated 400-500 Credits: Quick Asset Tests for rapid optimization
• estimated 600-800 Credits: Targeted simulations with competitive context / 1-Scenario-Test
• estimated 1200 Credits: Comprehensive marketplace analysis / Multiple-Scenario-Test

Need more details? Continue reading below.

Understanding Aybee's Test Methods {#test-methods}

Aybee offers four distinct test methods, each designed for specific research objectives:

🛒 Marketplace Simulation

What it is: Realistic online shopping environments where your product competes against up to 8 competitors

How it works: Participants browse and shop in a simulated marketplace that mirrors real e-commerce experiences like Amazon

Best for:

• Strategic product decisions
• Competitive analysis
• Market validation
• Understanding purchase drivers

Use cases:

• Product Validation
• Expansion Validation
• Incrementality & Cannibalization
• Pricing test
• Market Drivers and Barriers
• Competitor Benchmarking

Timeline: 3-7 days | Participants: starting from 200 (highly dependent from concrete setup)

⚡ Quick Asset Test (QAT)

What it is: Direct head-to-head comparisons between 2-4 alternatives

How it works: Participants evaluate options side-by-side in an isolated testing environment

Best for:

• Design decisions
• Creative optimization
• Rapid testing
• A/B (/C/D) comparisons

Use cases:

• Packaging testing
• Image stack testing
• Messaging testing (claims and headlines)
• A+ content testing

Timeline: 1-3 days | Participants: starting from 200

📊 Marketplace Poll

What it is: Targeted feedback on specific elements with competitive benchmarking

How it works: Participants provide focused feedback while seeing competitive context

Best for:

• Performance benchmarking
• Specific element testing
• Click-through rate optimization

Timeline: 2-3 days | Participants: starting from 200

📱 PDP Simulation

What it is: Product Detail Page testing in realistic shopping environments

How it works: Participants interact with different versions of product pages

Best for:

• Conversion optimization
• Page layout testing
• Content effectiveness

Timeline: 2-3 days | Participants: starting from 200

Complete Test Catalog {#test-catalog}

🔬 Product Testing

Test new product ideas, features, and market opportunities

Product Concept Validation

• Method: Marketplace Simulation
• Credits: estimated 1200
• Perfect for: Validating new product ideas before launch
• What you learn: Market potential, competitive positioning, consumer appeal
• Key questions answered:
• Should I launch this product?
• How does it perform against competitors?
• What features are missing?
• What drives purchase decisions in my category?

Product Feature Validation

• Method: Marketplace Simulation
• Credits: estimated 1200
• Perfect for: Understanding which features matter most to customers
• What you learn: Feature importance ranking, optimization opportunities
• Key questions answered:
• Which features are essential vs. nice-to-have?
• What weaknesses exist in my current offering?
• How can I improve my product messaging?
• What influences customer decisions?

Product Design Optimization

• Method: Quick Asset Test (QAT)
• Credits: estimated 400
• Perfect for: Choosing between design or packaging options
• What you learn: Design preferences, visual appeal factors
• Key questions answered:
• Which design resonates most with my audience?
• What elements drive trust and appeal?
• Does my packaging communicate benefits clearly?
• How can I differentiate from competitors?

Expansion Validation

• Method: Marketplace Simulation
• Credits: 600
• Perfect for: Testing products in new international markets
• What you learn: Market viability, local preferences, competitive landscape
• Key questions answered:
• Is this market worth entering?
• What local adaptations do I need?
• How do local competitors position themselves?
• What drives purchases in this region?

📊 Marketing Growth Hacking

Optimize your marketing assets and conversion rates

Product Image Optimization

• Method: Quick Asset Test (QAT)
• Credits: estimated 400
• Perfect for: Finding the most effective product images
• What you learn: Image performance, visual engagement factors
• Best use case: When you have multiple image options and need to pick the winner

CTR Optimization

• Method: Marketplace Poll
• Credits: estimated 800
• Perfect for: Testing your main product image against competitors
• What you learn: Click-through performance, competitive benchmarking
• Best use case: When you want to improve marketplace visibility and initial engagement

PDP Conversion Rate Optimization

• Method: PDP Simulation
• Credits: estimated 800
• Perfect for: Maximizing product page conversions
• What you learn: Layout effectiveness, content optimization opportunities
• Best use case: When your traffic is good but conversions are low

Understand Consumer Drivers & Barriers

• Method: Marketplace Simulation
• Credits: estimated 600
• Perfect for: Understanding why customers buy or don't buy
• What you learn: Purchase motivations, friction points, competitive advantages
• Key questions answered:
• What motivates purchases in my category?
• What creates friction in the buying process?
• What are my product's perceived strengths/weaknesses?
• How can I reduce purchase barriers?

📺 Advertising

Optimize your advertising creatives and campaigns

Asset Testing

• Method: Quick Asset Test (QAT)
• Credits: estimated 400
• Perfect for: Testing different marketing assets (images, videos, claims (A+ content))
• What you learn: Creative performance, message effectiveness
• Best use case: When you need to choose between different marketing materials

Amazon Ads Testing

• Method: Quick Asset Test (QAT)
• Credits: estimated 500
• Perfect for: Testing Amazon DSP ad creatives
• What you learn: Ad performance, conversion optimization insights
• Best use case: When you want to maximize your Amazon advertising ROI

Decision Framework {#decision-framework}

By Business Stage

🌱 Early Stage (Pre-Launch)

• Product Concept Validation → Validate market potential
• Product Design Optimization → Choose winning design
• Expansion Validation → Test new markets
• Incrementality & Cannibalization → Find the perfect price point to maximize revenue of your listings

📈 Growth Stage (Optimizing)

• Product Design Optimization → Choose winning design
• Product Feature Validation → Prioritize development
• Consumer Drivers & Barriers → Understand customers
• PDP Conversion Rate Optimization → Improve sales

🚀 Scale Stage (Maximizing)

• Product Image Optimization → Maximize visual impact
• CTR Optimization → Improve marketplace performance
• Asset Testing → Optimize marketing materials
• Ads Testing → Test which ads attract most consumers

By Timeline Needs

⚡ Need results in 1-2 days

• Product Design Optimization (QAT)
• Product Image Optimization (QAT)
• Asset Testing (QAT)
• Amazon Ads Testing (QAT)

📅 Can wait 2-3 days

• CTR Optimization (Marketplace Poll)
• PDP Conversion Rate Optimization (PDP Simulation)

🔍 Need comprehensive insights (3-7 days)

• Product Concept Validation (Marketplace Simulation)
• Product Feature Validation (Marketplace Simulation)
• Expansion Validation (Marketplace Simulation)
• Consumer Drivers & Barriers (Marketplace Simulation)

Budget & Timeline Guide {#budget-timeline}

Test Method Comparison

ROI Considerations

High ROI for Strategic Decisions:

• Product Concept Validation: Avoid costly product failures
• Expansion Validation: Minimize international expansion risks
• Product Feature Validation: Focus development resources
• Incrementatlity & Cannibalization: Find the best price point that brings the highest revenue for your listings

High ROI for Quick Wins:

• Product Image Optimization: Immediate visual impact
• Asset Testing: Optimize marketing spend
• Product Design Optimization: Choose winning designs

Need More Help?

Custom Solutions

If your needs don't fit our standard tests, our team can create custom research solutions. Common custom requests include:

• Specialized audience recruitment
• Industry-specific testing environments
• Market Research to answer specific, individual Business Questions

Expert Consultation

Not sure which test to choose? Our research experts can provide personalized recommendations based on your specific situation and goals.

Contact the Aybee team for custom solutions and expert guidance.

Ready to Start Testing? Find more information here:

For Marketplace Simulations:

1. Shop Creation
2. New Form Question
3. Launch Page
4. Dashboard Usability

For: Quick Asset Testing

• QAT – Product Image Optimization
• CTR Optimization

Still not sure what test to choose?

Check out this article: Law #1: The right test for your purpose

Updated on: 17/10/2025