Shop Creation

Introduction

This document outlines the best practices for setting up your test shop environment and managing products on the Aybee market research platform. The Shop Setup phase is crucial for creating realistic testing environments that accurately reflect consumer decision-making scenarios. This guide focuses on the process of adding and editing products.

Table of Contents

1. Shop Setup Overview
2. Adding Product Options
3. Quality Assurance Guidelines

1. Shop Setup Overview

The Shop Setup phase allows you to create a controlled testing environment by adding both your own products and competitor products that participants will evaluate.

Key Principles:

• Include both your tested products and relevant competitor products
• Ensure realistic product representation (for example such as seen on the Amazon marketplace)
• It’s crucial to maintain consistency in product information quality across your test products and competitor

→ For further information and guidance, please check: Law #3: Set Up a Competitive Test (Choose the Right Competitor & Make the PDP Comparable)

• Create scenarios that reflect real shopping experiences

Available Actions:

• Add new products via multiple methods
• Edit existing product information
• Preview the complete shop experience

2. Adding Product Options

The platform provides four distinct methods for adding products to your shop simulation, each optimized for different scenarios and data sources. Understanding these methods is crucial for efficient setup and realistic testing environments.

Add Products to your shop

2.1 Add via Amazon Search

Purpose: Search and select existing or competitor products directly from Amazon's catalog.

Process:

1. Click "Add a new product"
2. Select "Add via search" under "Amazon Products"
3. Select the country for your target market (Germany, US, UK, etc.)
4. Enter search keywords for your existing or competitor products
5. Browse search results and select relevant products
6. Products are automatically imported with complete Amazon data

Advantages:

• Complete product data automatically imported
• Realistic market pricing and descriptions
• Authentic customer reviews, ratings and A+ content
• High-quality product images included

2.2 Add via ASIN from Amazon

Purpose: Directly import specific Amazon products using their unique identifier.

Process:

1. Click "Add a new product"
2. Select "Add via ASIN" under "Amazon Products"
3. Enter the exact ASIN (Amazon Standard Identification Number)
4. Product is automatically imported with all Amazon data

Advantages:

• Fastest method for known products
• 100% accurate product matching
• No search ambiguity

2.3 Add via Google Shopping Search

Purpose: Access products from retailers like DM, Rossmann, and other merchants listed in Google Shopping.

Process:

1. Click "Add a new product"
2. Select "Add via Google Shopping Search"
3. Search for products
4. Select products from Google Shopping results

Advantages:

• Access to diverse retail ecosystems
• Varied pricing structures from different retailers

Product Search Interface

2.4 Add Tested Product Manually

Purpose: Create custom product entries with full control over all product attributes.

Process:

1. Click "Add a new product"
2. Manually configure all product elements:

• Product Images: Upload main and secondary pictures
• Product Name: Create descriptive title
• Description: Write a comprehensive product description
• A+ Content: Add enhanced product content and visuals
• Pricing: Set competitive price points
• Brand Information: Specify brand details
• Ratings: Configure realistic review scores
• Category: Assign appropriate product category

Advantages:

• Complete creative control, especially if the product is not listed in marketplaces
• Custom product positioning
• Tailored testing scenarios
• Unique product differentiation

Add Tested Product Manually

2.5 Add a Test Product

Purpose: Add your own test product using the same methods available for competitor products.

Process:

1. Use any of the above methods to add your test product:

• Amazon Search
• Google Shopping Search
• ASIN
• Manual Creation

2. After importing or creating the product, navigate to "Type of product"
3. Select "Your test product" from the dropdown
4. Complete any additional customizations needed

Important:

• Maintain a realistic and comparable presentation of your own test product
• Equal number of secondary pictures, title and description length, A+ content

→ For further information and guidance, please check: Law #3: Set Up a Competitive Test (Choose the Right Competitor & Make the PDP Comparable)

2.6 Add Test Product Variation

Purpose: Create variations of your test product to test specific elements in A/B scenarios.

Process:

1. Locate your existing test product
2. Click "Add variation" on your test product
3. Edit the specific aspect you want to test:

• Price
• Picture
• Description
• Brand
• Features
• A+ Content

Best Practice:

• Only change ONE element per variation to ensure clear A/B results
• Keep all other product attributes identical between variations

Product Management

2.7 Best Practice

• Add via Amazon Search or ASIN: Add your product and competitor products in your category
• Add Test Product Variation: Edit specific product elements (price, image, description)
• Quality Assurance:
• Clear differentiation between test elements
• Use the Preview option to ensure consistent primary image and other attributes between your test products and competitors

3. Quality Assurance Guidelines

Pre-Launch Checklist

• [ ] All required fields completed
• [ ] High-quality images uploaded
• [ ] Comprehensive product descriptions
• [ ] Competitor products appropriately selected
• [ ] Consistency of PDP information across all test and competitor products (images, description, rating, A+)
• [ ] Shop preview reviewed and approved

Summary

Effective shop setup requires careful attention to product selection, information accuracy, and product consistency. By following these best practices, you can create meaningful research environments that provide clear, actionable insights.

Remember: The goal is to create realistic shopping scenarios that accurately reflect consumer decision-making while maintaining the scientific rigor necessary for reliable market research results.

Updated on: 25/09/2025