> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://help.aybee.ai/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # New Form Question (Marketplace Simulation) ## ${color}[#2c6a49](Introduction) This document describes the best practices for creating and managing Form Questions on the Aybee platform. It is intended for all users who set up a test project. The goal is to ensure consistent and high-quality data collection for consumer insights. After completing the shopping simulation, Aybee asked participants a set of standardized questions about their purchase decision — specifically why they chose to buy the test product or why they decided not to. These form questions (post-shop) questions were presented immediately after the participant selected a product in the simulation and completed the standard purchase motivation questions. --- ## ${color}[#2c6a49](Table of Contents) 1. General Best Practices 2. Creating Form Questions 3. Advanced Features --- || 💡 Standardized Post-Shop Questions: || **After completing the shopping simulation, participants are being asked standardized questions about their purchase decision — specifically why they chose to buy the test product or why they decided not to.** || On the **Form Questions** page, you can add your own **custom post-shop questions**, which will appear **immediately after** the participant “purchases” a product in the simulation and finishes answering the standard purchase motivation questions. || If you’d like to **see the standard post-shop questions in action**, click ***Preview Journey*** on the Form Questions page. This will guide you through the entire participant experience — including both the **standard post-shop questions** and any **custom questions** you’ve added. ## ${color}[#2c6a49](1. General Best Practices) The following general principles should be considered when creating form questions: * **Clarity and Simplicity:** Formulate questions clearly and understandably. Avoid technical jargon unless it is relevant to the target audience and is explained. * **Consistency:** Use consistent terminology and formatting throughout the survey. * **Target Audience Orientation:** Adapt questions to the knowledge and experience of your target audience. * **Visual Support:** Use the platform's “Show User” feature to contextualize and clarify the questions. * **Logical Structure:** Arrange questions in a logical order to make it easier for participants to get started and answering in a logical flow. --- ## ${color}[#2c6a49](2. Creating Form Questions) The following steps describe the best practices for creating a multiple-choice, single choice, limited choice and long text answers question. ###### Basic Question Setup **Step 1: Enter Question:** Enter the question text in the "Question" field. Example: "Which characteristics are most important to you in dental care snacks for dogs?" **Step 2: Select Question Type:** Choose the appropriate question type from the "Type of Question" dropdown menu: * Multiple Choice * Single Choice * Limited Choice (→ set up minimum choices and maximum choices) * Long Text **Select the Question Type** ![Figure 1: Selecting the question type, for example "Multiple Choice".](https://storage.crisp.chat/users/helpdesk/website/-/1/1/3/f/113f4c4b38f34800/image_qkukt.png) **Best Practices by Question Type** **Multiple Choice** * Add at least 6 answers if possible * Randomize answers, if it’s not an ordinal scale (without specific sequence) * Optional: Use a fallback answer at the end → don’t randomize this answer and select it as exclusive answer **Single Choice** * Use Likert scale * For example: Very good, good, rather good, rather bad, bad, very bad * Try to avoid a neutral option if possible * Don’t randomize answers **Limited Choice** * Set appropriate minimum and maximum choice limits * Useful to restrict the user further, for example: what are the top 3 most important factors when buying in this category **Long Text** * Provide clear instructions about expected response **Step 3: Show User Setting** The "Show User" setting determines what products participants see alongside the question: * Whole Category: Next to the question, the user will see all products of the category * Just Question: User does not see any product * Bought Product: User only sees the product he/she bought * Own/Tested Product: User sees only our tested product in the scenario * Specific Product: User sees only the specific competitor product you choose **Define what the Participant should see alongside the Question** ![Figure 2: Setting configuration options of "Show User".](https://storage.crisp.chat/users/helpdesk/website/-/1/1/3/f/113f4c4b38f34800/image_v5z8nd.png) **Step 4: Choose if you want to randomize the answer options:  ** * Randomizes the order of answer options to avoid bias * Only use when the answer options are not an ordinal scale (specific sequence, such as: very good, good, bad, very bad) * If you have a fallback option, it’s recommended to put it last and select it as not randomized and exclusive answer in multiple choice questions (icon buttons next to the answer option) **Select an Answer as non-randomized and exclusive** ![Figure 3: Using randomize and exclusive functions for an answer, e.g. for fallback options.](https://storage.crisp.chat/users/helpdesk/website/-/1/1/3/f/113f4c4b38f34800/image_1uhg5yr.png) --- ###### Additional Configuration Options Aybee offers additional configuration options to control the behavior of the question. Here are the recommended settings for questions: | Option | Setting | Description | | ---- | | Dashboard Filter Question | YES | Enables the use of this question as a filter in the dashboard. | | Question Position | Post-Shop | Should be selected (standard) | --- ###### Adding and Managing Answer Options 1. **Add Answers:** Click "Add Answer" to add a new answer option. 2. **Delete Answers:** Use the delete (trash icon) to remove the answer option. 3. **Adjust Order:** Use the arrows to the left of the answer options to change the order (if not randomized). **Answer Options** ![Figure 4: Adding and managing answer options.](https://storage.crisp.chat/users/helpdesk/website/-/1/1/3/f/113f4c4b38f34800/image_1mhbo6u.png =1176xauto) --- ## ${color}[#2c6a49](3. Advanced Features) **Filter Functions** With filter functions, you can determine which participants should see a specific question. Use filters to show questions only to relevant participants. This increases the relevance of the survey and improves data quality. **Best Practices for Using Filters:** * Scenario-based Filters: Use the "Bought product from scenario" option to filter questions based on participant scenario (e.g., A or B). * Product-based Filters: Use the "Bought specific products" option to target questions to participants who have purchased specific products. * Question-based Filters: Use the "Participants who answered in a certain way" option to ask follow-up questions based on answers to previous questions. **Filter Functions** ![Figure 5: Using filter functions to define the target audience for a question.](https://storage.crisp.chat/users/helpdesk/website/-/1/1/3/f/113f4c4b38f34800/image_1w4ec0w.png =1091xauto)