Law: Your optimal target audience

The Right People = The Right Insights

Your target audience determines the quality and relevance of your consumer insights. Law #4 establishes that strategic audience selection — balancing precision with openness — delivers actionable market intelligence that drives business growth.

Table of Contents

1. The Strategic Balance
2. Aybee's Targeting Framework
3. The "Don't Narrow Too Much" Principle
4. Supplement Brand Test Example
5. Platform Configuration
6. When to Contact Aybee Team
7. Remember: Audience Shapes Everything

The Strategic Balance

The Challenge: Too narrow = miss potential customers. Too broad = diluted insights.

The Solution: Define your core audience while remaining open to adjacent customer segments.

The Principle: Don't narrow too much—it's valuable to include potential new customers who could drive future growth.

Aybee's Targeting Framework

Core Targeting Categories

• Demographics Foundation targeting: age, gender, income, location, household characteristics
• Shopping Purchase behavior: online/offline preferences, marketplace usage, buying patterns
• Lifestyle Categories
• Hobbys: Interest-based targeting for relevant product categories
• Beauty: Personal care and cosmetics engagement
• Health: Wellness and health-conscious behaviors
• Pets: Pet ownership and pet care involvement
• Supplements: Nutrition and supplement usage

Strategic Quotas

• Gender Distribution Balance male/female representation or focus based on product relevance
• Age Segmentation Target specific age ranges (18-24, 25-34, 35-44, 45-54, 55-65) based on product positioning
• Device Preference Consider mobile vs. desktop usage patterns for your target market

The "Don't Narrow Too Much" Principle

Why Broader Targeting Works

• Discover New Segments: Potential customers you haven't considered
• Market Expansion Insights: Understand barriers to broader adoption
• Future Growth Opportunities: Identify untapped market potential
• Competitive Intelligence: See how different segments view alternatives

Strategic Approach

• Core Audience (70%): Your primary target customers
• Adjacent Segments (20%): Potential new customer groups
• Exploratory Segment (10%): Unexpected audiences

Supplement Brand Test Example

Product: Vitamin C

• Too narrowed target group: people that take Vitamin C preps regularly
• Better target group: People based on symptoms: e.g. people that get often sick, feel tired want to improve overall health etc.

Platform Configuration

Launch Page Setup

Configure targeting directly on the Aybee Launch Page using the available categories:

1. Start with Demographics: Age and gender basics
2. Add Relevant Lifestyle Categories: Choose 2-3 most relevant (Shopping, Beauty, Health, etc.)
3. Set Strategic Quotas: Balance representation across key segments (if applicable to you)
4. Consider Device Context: Mobile vs. desktop based on purchase behavior (Amazon distribution recommended for online target group)

Targeting Strategy

• Begin broader than your instinct suggests
• Use 1-4 targeting criteria for cost efficiency (1 credit per participant)
• Additional criteria cost 0.5 credits per participant
• Test and refine based on response quality

When to Contact Aybee Team

For specialized recruitment beyond standard platform options:

• Niche professional groups or specific industries
• Complex screening requirements
• B2B decision makers with specific job titles
• Medical conditions or specialized health segments

Contact: Reach out to the Aybee team for customized recruitment solutions.

Remember: Audience Shapes Everything

Your target audience determines the value of every insight you gather. The right balance of precision and openness reveals both current market reality and future growth opportunities.

The Bottom Line: Choose strategically, test broadly, and let consumer behavior guide your market understanding.

Updated on: 14/10/2025