Dashboard Usability

Introduction

This page will guide you through the Aybee dashboard, helping you navigate efficiently and find the specific data you need. The dashboard is organized into five main tabs, each providing different insights into your market research results.

Dashboard Overview

Main Navigation Tabs

Your dashboard contains five primary tabs located at the top of the interface:

1. Project Summary - Executive overview and key findings
2. Competitor Benchmarking - Performance metrics and comparisons
3. Purchasing Insights - Consumer behavior and decision drivers
4. Consumer Insights - Detailed participant feedback and responses
5. Demographics - Participant demographic breakdown

Dashboard Overview

Filter Options

The dashboard provides two powerful filtering mechanisms to help you analyze your data more precisely:

1. Filtering per Scenario

Location: Top right corner of the dashboard

Appearance: Icons labeled with scenario identifiers (A, B, etc.)

How it works:

• Click on scenario icons (A, B, etc.) to filter data for that specific scenario
• Compare products and answers within one scenario
• Isolate performance metrics for individual test variations

Scenario Filter

use cases:

• Use it for the competitor benchmarking within scenarios
• Analyze and compare scenario-specific performance patterns
• Understand how changes between scenarios impact results

2. Filter per Bought Product

Location: Product images at the top of each relevant page

How it works:

• Click on any product picture to filter for that specific product's data
• View values and answers related only to that product stemming from consumers that choose to buy the product
• Compare customer sentiments across different products, using the Side-by-side toggle in the Purchasing Insights tab.

Product Filter

Best use cases:

• Analyze customer sentiments for specific products
• Understand purchasing drivers and barriers for individual products
• Deep-dive into why certain products perform better than others

Tab 1: Project Summary

What you'll find here: Complete project overview, project summary and answers to business questions.

Project Information Section

• Project Details: Name, test type, field dates, target country, and target group
• Test Participant Tracking: Overview of your scenarios with participant counts (uyers vs. non-interested participants breakdown)
• Quick Access: Direct links to your shop previous

Expandable Analysis Sections

Project Summary (AI-Enhanced)

• Comprehensive executive summary of your study
• **Six key components:  **

1. Summary of the Problem - Context and background
2. Study Objective - What you aimed to achieve
3. Methodology - How the study was conducted
4. Main Hypothesis Tested - Your key assumptions
5. Main Findings - Critical results and insights
6. Hypothesis Approval/Rejection - Validation of your assumptions

Business Questions (AI-Enhanced)

• Answers to your specific business questions
• AI-generated insights and recommendations

Project Summary Details

Tab 2: Competitor Benchmarking

What you'll find here: Detailed performance comparison across all tested products

Understanding the Data Display

Test Products: Shows individual performance metrics for each scenario (A, B, etc.)

Competitor Products: Displays average values across all scenarios for comparison baseline

Filter Applications for Competitor Benchmarking

Using Scenario Filtering (Top Right Icons)

Purpose: Direct comparison between scenarios

How to use:

1. Click on scenario icons (A, B, etc.) in the top right corner
2. Compare your test products within the same scenario
3. Analyze how specific changes between scenarios affect performance between your test product and the competitors

Best practices:

• Use scenario filtering to isolate the impact of your test variables
• Compare Scenario A vs Scenario B performance directly
• Identify which scenario performs better against competitor baseline

Competitor Benchmarking KPIs Table

Visual Product Overview:

• Product images for easy identification
• Scenario labels (Scenario A, Scenario B, Trusted Key, etc.)

Performance Metrics:

• Price - Product pricing comparison
• of Buyers - Total purchase volume
• Opening Rate - How often products were clicked/viewed
• Add to Cart Rate - Conversion from view to cart
• Buying Rate - Final purchase conversion
• Conversion - Overall conversion metrics
• Revenue - Total revenue generated
• Revenue Share - Percentage of total revenue

Advanced Analysis

Outlier Analysis - Opening & Conversion Rates

• Identifies products with unusual performance patterns
• Helps spot opportunities and potential issues

How to Use This Data:

• Compare your test products against competitors
• Identify performance gaps and opportunities
• Understand pricing effectiveness
• Analyze conversion funnel performance

Competitor Benchmarking KPIs

Tab 3: Purchasing Insights

What you'll find here: Deep dive into consumer behavior and purchase decision factors

Filter Applications for Purchasing Insights

Using Product Filtering for Specific Insights

Recommended approach: Filter for one specific test product

How to use:

1. Click on your test product image in the overview section at the top
2. Analyze customer sentiments, purchasing drivers, and barriers for that specific product
3. Compare insights across different products by switching filters

Best use cases:

• Understand why customers chose or rejected your specific test product
• Analyze purchasing drivers and barriers for individual products
• Compare customer sentiments between your test variations

Side-by-Side Comparison Feature

Advanced functionality: Compare 2-3 specific products simultaneously

How to use:

1. Click on the toggle named Side-by-side comparison
2. Select multiple products using the product selection interface
3. View comparative insights across selected products
4. Analyze differences in consumer behavior patterns

Benefits:

• Direct comparison of purchasing motivations
• Identify key differentiators between products
• Understand relative strengths and weaknesses

Purchasing Insights Visualization - Side-by-side comparison

Product Selection Interface

• Side-by-Side Comparison: Visual product comparison tool
• Interactive Elements: Click to focus on specific products

Key Analysis Sections

1. Opening Insights Question: "What was the main reason to open a product?"

Visual Representation:

• Color-coded horizontal bar chart
• Standard categories: Picture, Product Title, Price, Rating, Brand
• Percentage breakdown of each factor's influence

2. Primary Picture Deep Dive Question: "You clicked on the product because of the picture - what exactly caught your eye?"

Detailed Analysis Table:

• Theme Categories: Specific visual elements that attracted attention
• Percentage Breakdown: Quantified impact of each visual element
• Reasoning: Detailed explanations of consumer motivations
• Recommendations: AI-generated insights for optimization

3. Point of Sales Insights Question: "What are the key drivers and barriers influencing a consumer's decision to purchase a product?"

• Purchase motivation analysis
• Barrier identification
• Decision-making factor hierarchy

How to Use This Data:

• Optimize product imagery and presentation
• Understand visual hierarchy importance
• Identify key selling points
• Address purchase barriers

Purchasing Insights Analysis

Tab 4: Consumer Insights

What you'll find here: Comprehensive participant feedback and detailed survey responses

Survey Response Analysis

Question Format:

• Detailed, specific questions about your product and category defined based on your selected business questions

How to Use This Data:

• Understand detailed consumer preferences
• Identify product development opportunities
• Validate specific pre defines consumer insights about your product
• Discover unmet needs in the market

Consumer Insights Feedback

Tab 5: Demographics

What you'll find here: Detailed breakdown of your participant demographics

Note: Specific content varies based on your targeting criteria and participant responses

Typical Demographic Data:

• Age distribution
• Gender breakdown
• Geographic location
• Income levels
• Lifestyle characteristics
• Purchase behavior patterns

Navigation Best Practices

Finding Specific Information

• For Executive Summaries: Start with Project Summary tab
• For Performance Comparisons: Use Competitor Benchmarking tab
• For Consumer Behavior: Navigate to Purchasing Insights tab
• For Detailed Feedback: Check Consumer Insights tab
• For Audience Analysis: Review Demographics tab

Using Interactive Elements

Expandable Sections: Click toggle switches to show/hide detailed content

Product Selection: Use the product comparison interface to focus analysis

AI Comments: Look for AI-enhanced sections for automated insights

Data Export and Sharing

Use the share button on the top right border to share the dashboard with your team

Troubleshooting Common Questions

Q: I can't find specific product performance data

A: Check the Competitor Benchmarking tab for detailed KPI tables

Q: Where are the detailed consumer responses?

A: Navigate to Consumer Insights tab for comprehensive survey feedback

Q: How do I understand purchase decision factors?

A: Use the Purchasing Insights tab, specifically the "Point of Sales Insights" section

Q: Where can I see the overall study results?

A: Start with Project Summary tab for executive overview and key findings

Q: How do I compare different scenarios?

A: Use the Side-by-side toggle and the product selection interface in Purchasing Insights

Getting the Most from Your Dashboard

1. Start with Project Summary for overall context
2. Use Competitor Benchmarking for performance analysis
3. Dive into Purchasing Insights for behavior understanding
4. Explore Consumer Insights for detailed feedback
5. Reference Demographics for audience validation

Remember: Each tab builds upon the others to provide a complete picture of your market research results. Use the navigation strategically based on your specific questions and decision-making needs.

Updated on: 14/10/2025