Question 1

Launch Page

Accepted Answer

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This document describes the best practices for using the Launch Page on the Aybee testing platform.
The Launch Page is the final step before submitting your survey for review by Aybee and going live.
It includes critical settings that determine your survey's reach, target audience, and cost structure.

${color}[#2c6a49](Table of Contents)

Survey Name Best Practices
Sample Size Configuration
Country Selection
Additional Target Options
Quotas Management
Pricing with Credits
Submit for Review Process

${color}[#2c6a49](1. Survey Name Best Practices)

The survey name helps maintain clarity across projects.

Best Practices:

Use clear, recognizable names that make it easier for your team to identify projects
Include relevant dates
Use descriptive names/terms that indicate the product you are testing
Avoid generic names like "Survey 1" or "Test"

Example:
[Test Product Name] [Type of Test] 8/26/25 → clearly indicates the purpose and date.

Survey Configuration Overview
Figure 1: Complete Launch Page showing Survey Name, Sample Size, Country Selection, Target Options, and Pricing.

${color}[#2c6a49](2. Sample Size Configuration)

The sample size directly impacts both statistical reliability and project cost.
The dashboard provides a mini

Question 2

CTR Optimization

Accepted Answer

${color}[#2c6a49](Introduction - Setting Up a CTR Project Step-by-Step)

This guide walks you through the complete process of setting up, running, and analyzing a CTR project – from the very beginning through launch. It is based on the workflow shown in the demo video.

Purpose of a CTR Test A CTR test measures which version of your product presentation (e.g. main image, title/claim, price signal) is clicked more often in a realistic Amazon-like environment – against identical competitors in all variants. This allows you to identify the winning version before investing budget into product, ads or listings.

${color}[#2c6a49](Table of Contents)

Prerequisites (Step 0)
1. Create a New Project
2. Set Up Scenarios & Variants
3. Define the question you want to ask customers when they click on a specific product
4. Form Questions
5. Audience & Sample Size
6. Display & Randomization
7. Configure Questions
8. Quality Checks (QA)
9. Recruitment & Launch
1. Analyze Results
1. Decision & Rollout
Best-Practice Rules
Common Mistakes & Fixes
Pre-Launch Mini Checklist
Example Naming Convention
Sample Size Guidelines

18. Reporting Guidelines

${color}[#2c6a49](Prerequisites (Step 0))

Access to your workspace/team and permission to create new projects
Assets for the variant(s) you want to test: product image(s), title/claim, optional price signal
Competitor list (ASIN/URL or clear keywords) – ideally m

Question 3

Shop Creation

Accepted Answer

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This document outlines the best practices for setting up your test shop environment and managing products on the Aybee market research platform. The Shop Setup phase is crucial for creating realistic testing environments that accurately reflect consumer decision-making scenarios. This guide focuses on the process of adding and editing products.

${color}[#2c6a49](Table of Contents)

Shop Setup Overview
Adding Product Options
Quality Assurance Guidelines

${color}[#2c6a49](1. Shop Setup Overview)

The Shop Setup phase allows you to create a controlled testing environment by adding both your own products and competitor products that participants will evaluate.

Key Principles:

Include both your tested products and relevant competitor products
Ensure realistic product representation (for example such as seen on the Amazon marketplace)
It’s crucial to maintain consistency in product information quality across your test products and competitor
→ For further information and guidance, please check: Law #3: Set Up a Competitive Test (Choose the Right Competitor & Make the PDP Comparable)
Create scenarios that reflect real shopping experiences

Available Actions:

Add new products via multiple methods
Edit existing product information
Preview the compl

Question 4

Launch Page (QAT)

Accepted Answer

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This document describes the best practices for using the Launch Page on the Aybee testing platform.
The Launch Page is the final step before submitting your survey for review by Aybee and going live.
It includes critical settings that determine your survey's reach, target audience, and cost structure.

${color}[#2c6a49](Table of Contents)

Survey Name Best Practices
Sample Size Configuration
Country Selection
Additional Target Options
Quotas Management
Pricing with Credits
Submit for Review Process

${color}[#2c6a49](1. Survey Name Best Practices)

The survey name helps maintain clarity across projects.

Best Practices:

Use clear, recognizable names that make it easier for your team to identify projects
Include relevant dates
Use descriptive names/terms that indicate the product you are testing
Avoid generic names like "Survey 1" or "Test"

Example:
[Test Product Name] [Type of Test] 8/26/25 → clearly indicates the purpose and date.

Survey Configuration Overview
Figure 1: Complete Launch Page showing Survey Name, Sample Size, Country Selection, Target Options, and Pricing.

${color}[#2c6a49](2. Sample Size Configuration)

The sample size directly impacts both statistical reliability and project cost.
The dashboard provides a mini

Question 5

QAT – Product Image Optimization

Accepted Answer

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This short guide shows you how to run a Product Image Optimization (QAT) on Aybee to quickly identify the best-performing visuals. You’ll compare image versions head-to-head, gather unbiased feedback, and make confident, data-driven decisions—without marketplace noise.

This guide covers:

Setting up the test and uploading image versions
Choosing the right question(s) to ask
Configuring audience, sample size, and quotas
Previewing, launching, and checking quality
Reading results and next steps

Optimize your product images through direct comparison testing These Best Practices apply for:

Product Image Optimization
Product Design Optimization
Asset Test → Image

${color}[#2c6a49](Table of Contents)

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Product Image Optimization uses Quick Asset Test (QAT) methodology to help you identify the most effective product images through head-to-head comparison. This test eliminates market noise and focuses purely on visual appeal and performance of your image options. When to Use:

Compare different product images or designs
Test packagi

Question 6

Law: Unbiased questions lead to trustworthy answers

Accepted Answer

${color}[#2c6a49](The Foundation of Reliable Consumer Testing)

The core of Aybee’s market research methodology lies in measuring what consumers actually do when shopping on the platform and deriving insights from their shopping behavior. At the same time, we aim to answer specific business questions regarding the test product or category. To generate these consumer insights, we use “post-shop questions,” which are asked after consumers have made their purchase decision in the shopping simulation. The quality of your insights is only as good as the questions you ask. Biased, leading, or poorly constructed questions can distort data, mislead decision-making, and ultimately cost your business valuable opportunities. Law #2 establishes the critical principle that neutral, well-crafted questions are the cornerstone of trustworthy consumer research.

${color}[#2c6a49](Table of Contents)

Why Unbiased Questions Matter
The Three Pillars of Unbiased Question Design
Answer Option Strategy
Likert Scale Mastery
Advanced Bias Prevention
Quality Assurance Checklist
The Business Impact
Remember: Questions Create Reality

${color}[#2c6a49](Why Unbiased Questions Matter)

The Problem: Even small missteps in question wording can introduce bias, confuse respondents, or lead to inconsistent answers. When questions lead respondents toward particular responses, you're not measuring genuine consumer sentiment – you're measuring how well your questions in

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